It takes a special team to take a classic food item and bring a new vibe to its creation. The nostalgia of a menu you fondly recognize and love, but with a unique spin. This is what our guest today has a special knack for crafting. On this episode, we sit down with Andrew Dana, the owner of the acclaimed Timber Pizza Company (a featured 2017 Best New Restaurant in Bon Appétit) and Call Your Mother Deli to chat product development, iterating with customer feedback in mind, and best practices for scaling up from farmers market to brick-and-mortar.