Send us Fan Mail

Think publishing your book is the finish line? Think again.

Many authors unknowingly make small publishing decisions that lead to poor discoverability, lost sales, rejected bookstore submissions, or even leave their work vulnerable to theft. The good news? Most of these costly mistakes are completely avoidable—if you know what to look for.

On this episode of Talking Book Publishing, Kathleen and Adanna welcome Juliet Clark of Superbrand Publishing to discuss the publishing and marketing mistakes she sees every day, from copyright protection and metadata to author branding, Amazon optimization, and the scams targeting today's authors.

In this episode, you'll learn:

• Why registering your copyright matters
• The difference between ISBNs, Library of Congress registrations, and Amazon product codes
• How cover design affects discoverability and sales
• What makes effective back cover copy
• Why every author needs a consistent brand
• How Amazon A+ Content helps readers understand your book
• Why metadata and categories are critical for discoverability
• The importance of building your author platform before launch
• How lead magnets grow your email list
• How to recognize and avoid common publishing scams

Whether you're publishing your first book or looking to improve the performance of an existing one, this episode is full of practical advice that can help you publish smarter and market with confidence.

Connect With Us

Kathleen: kathleenkaiser.com

Adanna: maddannastudio.com

Podcast listeners receive a special 20% off all ProBookLaunch products. Use code TBPLISTENER20 at checkout.

Have a topic or guest suggestion?
Email us at [email protected]

Join the conversation on Instagram: @writerspubsnet