In an era in which anyone can build anything, the builder playbook must include cultivating an audience. Matt Palmer has done this exceptionally well across platforms with his developer community. Matt breaks down the mindset for starting out with tech media and growing. 00:22 What are people getting wrong about the tech media landscape? 04:01 Few people ask about what it means to bring authenticity to content 05:34 On olympic weightlifting 06:30 On botanical sketches07:57 On separating from brand affiliation with content creation 08:28 On the techie to creative skillset switch 10:00 Favorite films11:54 The demand for storytellers 16:30 Consistency wins out over everything 18:00 Advice to ML/AI researchers who want to create content 20:47 On being silly 26:00 On the feeling of not being enough in content creation Follow Matt on X: https://x.com/mattypFollow Ashe on X: https://x.com/ashebytes