On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to discuss all things personalization and the methods of collecting first party data in the midst of privacy legislation. Discover how data is collected, stored, and used, and why Felix says that a customer data platform (CDP) is a “must have” for personalization. If you’re interested in the ad tech space, this episode is for you.