<p>Join JP Kuehlwein, The Conference Board's Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world's leading audio branding agency since 1995.</p>

Join JP Kuehlwein, The Conference Board's Marketing Institute Leader as he discusses the role of sound in brand building with Michael Boumendil, a pioneer in audio branding and the Founder and President and Chief Creative Officer of SixiemeSon, the world's leading audio branding agency since 1995.

On Sound Branding

Influencers connects you to the marketing and communications leaders who are ahead of the game. Brought to you by The Conference Board Marketing and Communications Center, the podcast features regular interviews with Executives and Experts who know the issues you're grappling with.

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On Sound Branding

On Sound Branding