Recorded at the NATO Communicators Conference in Athens, Greece this episode explores the role of Strategic Communications (STRATCOM) in today’s complex information environment.

We sit down with Wing Commander Tim Barlow, former STRATCOM Director at NATO Allied Air Command and now at SHAPE’s J10 Directorate, to unpack what STRATCOM really means — linking presence, posture, profile, and words into coherent actions that influence audiences and safeguard democracy.

Wing Commander Barlow shares practical insights, including a case study on hosting Serbian media and political leaders at Allied Air Command, where open dialogue and cultural connection transformed perceptions of NATO. At its core, the conversation highlights STRATCOM as more than messaging — it is about building trust, understanding audiences, and demonstrating that NATO’s strength lies in unity.

Recorded Wednesday, 24 September 2025.

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