The Business of Entertainment  on Cape Talk  features legendary guest Jarrod Aston  Assenheim — a powerhouse in South Africa’s music and entertainment industries.

With a career spanning over 38 years, Jarrod  Aston Assenheim is not only a music entrepreneur but a visionary in digital media and rights management. 

He brings a wealth of knowledge from his early days as a celebrated musician to his current pioneering work in music technology and data analytics.

Jarrod’s roots in music trace back to the 1980s when he was the lead vocalist and drummer for iconic South African pop groups like Face to Face, Chess, and Cinema. After a successful run touring nationally and internationally until 1997, he transitioned into the business side of music — and never looked back.

As founder and former MD of Fluid Media Entertainment, Jarrod was instrumental in bringing world-class artists like Dionne Warwick, Maxwell, Vanessa Mae, Jonathan Butler, Foreigner, Village People, and many more to African stages. His passion for bridging global and local talent made Fluid Media a household name in concert production.

In 2015, he launched Radiomonitor South Africa, part of the UK-based media monitoring group, helping transform how music airplay is tracked across thousands of radio and TV stations throughout Sub-Saharan Africa.

Today, Jarrod leads Audlytics, a cutting-edge platform focused on music technology, rights management, and innovative revenue streams for artists and stakeholders in the music value chain.