There is a good chance you have used a product made by Berkley Fishing. I mean they make almost every lure or tool you may need to go fishing.

But how do they create these products and what has gone into their new line of hard baits that’s taking the fishing industry by storm?

Well we ask these questions to Jeremy Albright, the product development manager for Berkley Fishing. Jeremy also tells us what’s in store for the future of Berkley and how the lures get their amazingly funky names!