This one's off the dome. I'm sitting down for an honest check-in on where things are at, what's been hard, and everything I wish someone had told me before I started.

Nobody actually has it figured out before they begin. It's a game of trial and error really, and that's the beauty of it! You learn what you love, what you're built for, and what will never be in your service offerings again. You'll only truly feel "ready" after you've done something once before.

In this episode we cover some founder crisis moments I've had recently, the client who ghosted me without paying, why I stopped billing hourly, how I landed on value-based pricing, and why "niche down immediately" might be the worst advice in the creative business space.

So please join me for a messy and honest discussion about what building your dreams actually look like :)

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