Intentional Growth

On the Other Side of a Company Sale: An Owner’s Look Back


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Linda Nottingham joins me today to talk about her experience selling her healthcare insurance agency. SIN began as a joint venture with a like-minded business partner. After a successful growth in their business, and personal events, Linda’s partner left the company. She recounts what it was like to make that transition.

Eventually, Linda decided to sell her company to a larger insurance company. She had high hopes for the merger in the beginning, but she soon learned what is said around the negotiation table isn’t always honored after the fact. Linda tells me how she bounced back from her disappointing experience and found a new path as a business mentor.

You will learn about:
  • Linda’s background in education.
  • How she stumbled into healthcare.
  • The small insurance agency Linda founded with her business partner.
  • How they build the largest private company in Chicago for the time.
  • Why Linda and her partner decided to go into insurance.
  • How their partnership was structured.
  • Why Linda’s partner left the company and how they handled her departure.
  • How Linda found the best people in her industry.
  • The process of the company’s sale.
  • The issues that surfaced after the fact.
  • The importance of finding a capable attorney.
  • Why Linda sued her buyer.
  • How she coped with the aftermath.
  • Linda’s time in retail.
  • What is SCORE?
  • The power of admitting mistakes.
  • How to be a good CEO.
  • Of all the things you wished you’d known to do, today’s guest has covered a couple of the super important ones in business. Linda Nottingham had the spectacular experience of being on bad terms with her acquirer — both in the sense of poorly worded terms in her sale agreement and being on bad terms with the individuals themselves (and going as far as lawsuits on both sides).

    If that doesn’t catch your interest as an entrepreneur, I don’t know what will. Linda’s situation is all-too-common and can happen to anybody, but here are some key points to take away from her experiences.

    Document, Document, Document

    Everything you do with your partners or potential buyers that pertains to the sale of the business should be documented. Despite wanting to see the best in everybody, you really have to protect yourself. And, honestly, if your buyer is upfront and honest with you, what issue could he or she have with committing verbally agreed-upon terms to paper? So you want to ensure those clauses and stipulations get in there in ink, not just a handshake or verbal agreement.

    The one huge boon Linda had working for her was having a buy-sell agreement in place from day one. Before her company earned any revenue or had to make any big decisions, she and her partner sought a professional to write up a buy-sell agreement for them which covered what would happen should one of them need to leave the company. This saved them so much hassle when Joan’s husband got sick and she had to leave the company sooner than anticipated. By following the document they created before a time of stress and need was upon them, Linda and her partner were able to complete their buy-out discussions in 30-40 minutes.

    Can you think of how many man hours they saved by doing this early? How much money? And also, how many personal relationships stayed intact by having this document agreed upon in times of cooler heads?

    Co

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    Intentional GrowthBy Arkona - Intentional Growth