Aztecs Bikes is an independent bike shop in East London built from the ground up.

Marco and Angie started by repairing bikes in their flat. Today, they run an award-winning shop known for its focus on customer trust, transparency and community.

In this episode, they share their journey into cycling, what it takes to build a business in a tough retail environment, and how they’ve grown through word of mouth and reputation.

The conversation also explores bike theft and security, changing customer behaviour, second-hand bikes, and the realities of running a shop in London today.

It’s a grounded look at what it really takes to build something from nothing in the cycling industry.

Key takeaways

* Building trust is everything in a local bike shop

* Education and customer empowerment drive loyalty

* Bike theft continues to shape how people buy and ride

* Second-hand bikes come with hidden risks

* Running a cycling business is getting harder, not easier

In this episode of On the Pedals, host Imogen Cotter sits down with Mark Sutton, editor of Cycling Electric, to look at what is really happening in the cycling industry.

They discuss how e-bikes have evolved from niche products into mainstream transport, the impact of the Covid sales boom and the stock hangover that followed, and why infrastructure is still the biggest driver of meaningful growth.

The conversation also explores media misinformation around e-bikes, bike theft and tracking technology, and why the industry may have a marketing problem of its own making.

If you want a grounded, practical view of where cycling is heading and what needs to change, this episode breaks it down.

For more on cycling, security and industry insight, visit:
https://www.stolenride.co.uk