Intro:

An explanation of what On the Record…Online is all about, and where to subscribe to the RSS news feed. My first time at the LA Podcasters meet up and a disclaimer about the recording quality of this podcast and how I intend to improve it next time around with the help of Dan Klass.

04:45 Steve Rubel talks about how he first heard about blogging.

05:49 Marketing blogs start to take off.

08:17 Rubel talks about experimenting with Typepad, launching his first few client blogs and Micro Persuasion

09:24 How he pitches blogging initiatives to new clients

11:42 Rubel talks about being a popular PR blogger

13:15 Rubel talks about the main reason his Micro Persuasion blog took off

14:05 How Rubel defines his success as a blogger

14:36 How he finds scoops for his blog

15:45 How he uses incoming referral links to find scoops

16:30 Rubel shares tips on finding scoops to blog about through tagging

18:55 Rubel talks about how blogging has changed his life

20:56 Rubel on how he was able to gain visibility by interviewing other high profile bloggers

22:28 Rubel talks about the four secrets to building a high profile online presence through blogging

25:57 Rubel on why he’s excited about the opportunities blogging affords organizations

29:31 Rubel on how he evaluates incoming pitches and decides what the blog about

31:42 Rubel on the risks of transparency to organizations that blog

34:35 Rubel on pricing blog initiatives and integrated retainers

40:18 Rubel on the returns blogging delivers to dedicated bloggers

43:16 Rubel on vlogging

44:34 The potential impact of blogging and RSS on terrestrial broadcasters

49:24 Rubel on why blogging is not a threat the public relations trade and how to integrate blogs into the marketing communications effort

51:09 END