Los Angeles Times editorial writer Jon Healey goes On the Record...Online on how opinion journalism is adapting to the blogosphere, how to get a meeting with the editorial board at the LAT and the LAT's political leanings.

Healey focuses on intellectual property, technology, the economy, regulation and general business issues. Also, his Bit Player blog concentrates on the bridging of entertainment and technology.

Show notes:

2:58 - Healey on the political stance of the Los Angeles Times.

5:45 - Healey on the purpose and outcome of the Wikitorial experiment.

7:19 - Healey on media ownership caps.

8:53 - Healey on the present influence of the Los Angeles Times.

10:43 - Healey discusses the Los Angeles Times’ social media policy or lack there of.

12:41 - Healey on the advantage newspapers have over nonprofessional sources.

13:41 - Healey discusses the blogosphere’s level of influence on the Los Angeles Times.

16:10 - Healey on how to request a meeting with the board.

17:02 - Healey shares how to reach the op-ed side.

18:46 - Healey on the future market for journalism.

23:06 - Healey on market’s demand for copy.

25:10 - Healey on the Los Angeles Times’ opinion of the 2008 election.

26:53 - Healey reveals the new publisher’s political views.

28:13 - End

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.