Detroit Lions Spokesman Tim Pendell is in his eighteenth year in sports PR. Pendell talks about being the hardest working man on sports PR and marketing.

Show Notes:

4:31 - Pendell talks about working PR for the Detroit Lions.

6:10 - Pendell on sustaining interest in this challenged NFL Football team during a tough season.

9:26 - Pendell reveals how changes in the media business have affected his position in sports PR.

10:10 - Pendell on how he’s using social media to publicize the Detroit Lions.

11:45 - Pendell describes how fantasy football has affected the business of sports PR.

13:27 - Pendell on how he publicizes the Detroit Lions to people outside of the football fan base.

16:21 - Pendell explains why NFL football isn’t an international phenomenon.

19:28 - Pendell speaks about handling media relations during the dismissal of Detroit Lions General Manager Matt Millen.

21:38 - End

Eric Schwartzman is the founder of online news room management service iPressroom and creator of the New Media PR Boot Camp, which has been attended by over a thousand public relations and marketing executives from private, public, government and nonprofit sectors.