On this week’s episode, host Jason Cohen reconnects with Kevin Reynolds, a MarTech and data veteran whose 25-year career spans Omnicom, NBCUniversal, and Publicis, and who recently founded data4orce.ai, a startup helping CPG brands, retail media networks, and publishers monetize first-party data. Kevin explains why platform selection should start with business goals and KPIs rather than shiny objects, why change management belongs at the very beginning of every implementation, and how AI is transforming customer data. He also breaks down the shift from per-seat to outcome-based pricing, and why legacy systems still deserve respect.