Working in the comms and marketing department of a small charity can feel like you have a huge mountain to climb without the correct tools and funding to make it to the top. In this episode, Hayley Wright, communications and engagement manager at Citizens Advice talks through the difference between marketing at a regional versus national level and how to adapt to the change in resources and budgets.

Citizens Advice Website: https://www.citizensadvice.org.uk/

Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/

#podcast #charity #digitalmarketing #marketing #googleads

Fundraising Director at CALM, Emily Clayton, explains how focusing on the message of the charity and raising awareness for their cause has massively increased their donations - without having to ask for money!

CALM's website: https://www.thecalmzone.net/

Unseen Signals Campaign: https://www.thecalmzone.net/unseen-signals

Web Presence Charity Ad Grants: https://webpresence.digital/charity-ads-agency/

#Charity #Advertising #CharityAdvertising

Matthew Belfield from the LGBT Foundation understands how to narrow the focus of a campaign for maximum impact. He also explains how passion for the cause is integral to generating new ideas and finding new ways to resonate with your target audience.

LGBT Foundations Website: https://lgbt.foundation/

Web Presence Charity Ad Grants Program: https://webpresence.digital/charity-ads-agency/

Standing out as a charitable organisation can be difficult but Bloody Good Period have got it nailed! Focusing on portraying a strong and unique brand message whilst working with influencers and hosting events to further their message, BGP has expanded their reach to a massive audience. Helping to increase their donations and create endless opportunities for collaboration and charitable growth.

BGP Website: https://www.bloodygoodperiod.com/

Bloody Funny Comedy Night Tickets: https://bloodygoodperiod.beaconforms.com/form/a72e80e7

Understanding Experiences of Periods Report: https://www.bloodygoodperiod.com/_files/ugd/ef817c_849426d0798a4b8ea35daeba2f4a16e7.pdf

Marketing trends are an ever-evolving source of inspiration for marketers and with the emergence of AI we are all wondering what comes next... In 2022 we made some predictions on where the trends were going to go, in this episode Marketing Manager, Jason Morton, looks back at the predictions we made and provides more information on how these trends have evolved in the past year.

The news is a constant source of information for the general public and as news stories shine a light on different topics, charities are able to benefit from the increased awareness of the issues they are trying to solve. In this episode of On the Same Landing Page our head of advertising, Astra Newton, talks about how our different charity guests have used the news to promote their cause and increase donations for their beneficiaries.

Websites:

Web Presence Website: https://webpresence.digital/charity-ads/

In an increasingly digital world, we often forget the benefits that spending time in nature can provide us, The Wilderness Foundation is working hard to combat the effects that spending too much time online is having on our culture.

In this episode of On The Same Landing Page, we speak to Jo Roberts, CEO of The Wilderness Foundation as she explains how successful partnerships and building a strong brand have helped to increase their number of beneficiaries from 3,000 to 8,000 in just 5 years. With a history of successful campaigns and programs, Jo is a real leader in the non-profit space, you don't want to miss this episode!

Links:

Web Presence Website: https://webpresence.digital/

The Wilderness Foundation Website: https://wildernessfoundation.org.uk/

Transparency has become a buzzword in the non-profit sector, with donors and stakeholders demanding more openness and accountability from organizations. But what does transparency really mean, and how can charities effectively communicate their impact and financials to their supporters? In this episode of On The Same Landing Page, we speak with Katie Cartwright, the head of regional fundraising at Action For Children about the importance of transparency, storytelling and targeting your audience on the right platforms when it comes to raising funds for charitable causes.

Web Presence Charity Ad Grants Service: https://webpresence.digital/charity-ads-agency/

Action For Children Secret Santa Campaign: https://www.actionforchildren.org.uk/support-us/secret-santa/

Links to Fake Facts Research: https://www.actionforchildren.org.uk/our-work-and-impact/policy-work-campaigns-and-research/policy-reports/

Get ready to be inspired as we sit down with Emily Cherry, a powerhouse in the charity sector. With two decades of experience under her belt, Emily is the CEO of Bikeability, the Chair of The Breck Foundation, and a trustee at My Black Dog. In this episode of "On The Same Landing Page," she reveals how she has overcome challenges and driven success in the world of charity through innovative data-driven decision-making. If you're looking for practical advice and insightful anecdotes from a leader who has truly made a difference, then you won't want to miss this episode.

Website Links 

Web Presence website: https://webpresence.digital/

Bikeability website: https://www.bikeability.org.uk/

The Breck Foundation website: https://www.breckfoundation.org/

My Black Dog website: https://www.myblackdog.co/

In this episode of On The Same Landing Page, we speak to Louise Cordery from Rainforest Foundation UK about the impacts of worldwide deforestation, not just on the planet, but on the inhabitants of the forests who are being displaced.

Rainforest Foundation UK Website: https://www.rainforestfoundationuk.org/

Rainforest Foundation UK Social Media Channels:

Twitter - https://twitter.com/RFUK

Instagram - https://www.instagram.com/rainforestfoundationuk/

Facebook: https://www.facebook.com/rainforestfoundationuk