Get inside the engine behind one of Connecticut’s most recognizable brand in this engaging episode of On The Scene. Hosts Tom Hickey and Bob Carr sit down with UConn’s Kyle Muncy to explore how strategic branding, partnerships, and innovation have elevated UConn into a national powerhouse. From the evolution of the iconic Husky identity to the explosive growth of NIL merchandise and retail experiences, this conversation delivers a clear look at how brand strategy drives community pride and economic impact. You will also hear how UConn connects fans, students, and businesses across West Hartford and beyond. If you care about local success stories, business leadership, and the energy shaping our region, this episode brings it all together with insight you can use and stories you will remember.