In the past 12 months, content marketing has evolved, and transparency has become a buzzword for success. In this 20-minute Content Convo, Wishpond content marketers James Scherer, Samantha Mykyte and Claire Grayston talk candidly about transparency in their sector. Where has transparency come from, and where is it going in the future? How can you implement a transparent strategy in your own marketing to create trust and boost readership? Listen in!