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On today's episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech.
Episode 18: Al Bala
Momentum is a Mindset
On today's episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech.
Since the early 1990s, Mannatech has provided a scientific approach to improving nutrition, immune health, skincare, and weight loss. In 2021, Mannatech ranked 54th on the DSN Global 100 List with $153 million in revenue. During the past few years, Mannatech has implemented a disciplined focus on business basics, becoming a brand-new success story after nearly 30 years in business.
When Al joined the company in 2007, he was pivotal in helping Mannatech navigate a set of challenges that took seven years to resolve. But the lessons learned during that time have provided a springboard for the company to re-evaluate and rebound to come back stronger and more focused than ever. Today, as President and CEO, he continues guiding the organization in its global expansion.
In this candid and thoughtful episode, Al and Wayne talk about the vital role that momentum plays in direct selling—and how it's a mindset that starts internally at HQ. Then, you'll hear how returning to customer obsession can transform a business from the inside out and why every leader needs to pay attention to the KPI of trust.
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By Alfredo Bala
5
11 ratings
Episode 18: Al Bala
Momentum is a Mindset
On today's episode of Direct Approach, Wayne is joined by Al Bala, President and Chief Executive Officer of Mannatech.
Since the early 1990s, Mannatech has provided a scientific approach to improving nutrition, immune health, skincare, and weight loss. In 2021, Mannatech ranked 54th on the DSN Global 100 List with $153 million in revenue. During the past few years, Mannatech has implemented a disciplined focus on business basics, becoming a brand-new success story after nearly 30 years in business.
When Al joined the company in 2007, he was pivotal in helping Mannatech navigate a set of challenges that took seven years to resolve. But the lessons learned during that time have provided a springboard for the company to re-evaluate and rebound to come back stronger and more focused than ever. Today, as President and CEO, he continues guiding the organization in its global expansion.
In this candid and thoughtful episode, Al and Wayne talk about the vital role that momentum plays in direct selling—and how it's a mindset that starts internally at HQ. Then, you'll hear how returning to customer obsession can transform a business from the inside out and why every leader needs to pay attention to the KPI of trust.