Resilient Retail

On top since 1938: How REI builds a peak customer experience from beginning to end


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REI needs no introduction. They’ve been a juggernaut in the outdoor retail industry for decades, and most of us already know that their customer experience is absolutely unmatched. In this episode, Chief Experience Officer Curtis Kopf digs into the ways that REI builds community, adventure, and sustainability into every touchpoint. That means amazing experiences in their physical stores, online, and everywhere in-between.
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Resilient RetailBy Shopify