Many landing pages treat sign-up as the win while visitors still haven't felt product value. In this ~18‑minute episode Gustavo and Michelle introduce 'Onboard‑First Landing'—a practical pattern that makes the landing page the first usable step of the product. Michelle explains three low‑development, brand‑safe UX templates (guest preview, single interactive task, lightweight guided setup) with plain‑language explanations of technical pieces (e.g., ephemeral tokens = time‑limited preview keys; instrument activation = a single tracked event when a visitor completes the first task). Gustavo shows how to ship fast with client‑side widgets or tokenized previews, and how to map activation to revenue using a sample analytics CSV and an example 72‑hour sample‑size calculation. Listeners get a ready‑to‑use microcopy pack (3 headline+CTA variants), a pilot email brief, and a checklist that includes event names and a privacy/legal quick‑check for previews. The episode closes with a repeatable 72‑hour pilot and A/B guardrails so teams can test with minimal risk. Download the checklist to run the pilot this week.