Culture Code Champions

Onboarding and the Importance of Sales with founders of Barefoot Wines – Part 1


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Culture Code Champions exist at all companies! Bill Higgs, Forbes Book Author and $1B entrepreneur, speaks with the two founders of the iconic Barefoot Wine brand (eventually acquired by E&J Gallo), Michael Houlihan and Bonnie Harvey. In this first of a two-part series, Michael and Bonnie share their unique Money Map in the onboarding of all employees understand their role in the Company’s success. Bonnie and Michael underscore the importance of the Culture Code Champion Steps 5 and 6 (Sell While the Shop is Full and Continuously Recruit Top Talent). If you are seeking unique, impactful and tested methods to retain great talent and support your sales team – this is for you!

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Culture Code ChampionsBy Bill Higgs

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