Why does a hedgehog make a better leader than a fox? The Greek parable about the two animals — inspired by a great analogy in Jim Collins’ book “Good to Great” — gives us a key piece of advice on leadership. Jon explains why it’s so important to define your own Hedgehog Concept: one big idea to guide your decisions and drive success.

Our challenge for you: How can you put your greatest passion at the center of everything your enterprise does?