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One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger
The most fundamental brand architecture decision following and M&A event has to do with identity – the name, logo, and core message of the post-transaction company. In an M&A situation, there are 10 prevailing approaches – each with strengths and weaknesses. In this episode, we review what these options are and how to decide which approach is best for your specific situation. If you like our podcast, please subscribe and leave us a rating!
The post One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger appeared first on Finch Brands.
The post One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger appeared first on Finch Brands.
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By Bill Gullan, President of Finch Brands
5
3737 ratings
The most fundamental brand architecture decision following and M&A event has to do with identity – the name, logo, and core message of the post-transaction company. In an M&A situation, there are 10 prevailing approaches – each with strengths and weaknesses. In this episode, we review what these options are and how to decide which approach is best for your specific situation. If you like our podcast, please subscribe and leave us a rating!
The post One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger appeared first on Finch Brands.
The post One Big Idea: Identity Crisis – Choosing the Right Brand Strategy for Your Merger appeared first on Finch Brands.