Research communities are the future of market research and serve as a vehicle for injecting the voice of the customer into decision making processes that inform sales, marketing, operations, product development, and beyond. In this episode, we host Tom Finkle, Chief Innovation Officer of Finch Brands. He provides his perspective on market research today, the power of research communities, and the need to put the customer at the center of your business. If you like our podcast, please subscribe and leave us a rating!

The post One Big Idea: Research Communities and the Customer-Centricity Imperative appeared first on Finch Brands.

The post One Big Idea: Research Communities and the Customer-Centricity Imperative appeared first on Finch Brands.