Solo show from a gate at Sydney Airport — Alex is out sick, and the week didn't slow down to match. Regulation, reputation and the biggest float in history, all at once.

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This week:

• The EU "withdrawal button" (live 19 June) — if a customer can buy in one click, they now have to cancel in one click. Applies to any Aussie brand selling into the EU; penalties up to 4% of regional sales. Check Shopify's comms now.
• Grill'd in the Federal Court — the ACCC alleges only ~4% of 5M "Tree Day Tuesday" burgers actually triggered the promised tree-planting donation. Cause marketing you can't back up is now a legal risk, not just a trust one.
• Lincraft closes all ~60 stores, going online-only — but craft is a touch-and-feel category, so this reads more like a managed exit than a pivot.
• Drop Shop reinvents the bottle shop — Dan Sims' konbini-style store sorts wine by occasion and budget, not grape. Clever, but a feature not a moat. If it works, Dan Murphy's copies it.
• Nike's first global gym deal (The Yard) — two months after shutting its own gyms, Nike rents presence in 100+ rooms full of its exact customer. Build vs partner, done right.
• SpaceX floats at ~$1.8T — the biggest IPO ever, and because your super tracks the indices, you probably just helped make Elon a trillionaire.