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Water intrusion is the number one cause of construction lawsuits, and most of it is preventable. I sit down with Mark Stewart and Jeff Martin of Fortress Building Envelope Consultants to break down why roofs, walls, and windows fail and how small mistakes turn into million-dollar problems. We talk about the subcontractor gap, skipped mock-ups, poor supervision, COVID material substitutions, and why testing before cover-up can save massive future cost. If you build, specify, distribute, or insure projects, this conversation will change how you think about risk, communication, and accountability.
Topics we covered:
• What is a building envelope, and how can it fail?
• How to prevent damage to waterproofing membranes during access and storage
• Why pre-roof meetings, protection plans, and mock-ups matter
• Who hires building envelope testing services and when to schedule them
• Practical steps to align manufacturers, subcontractors, and supervision
👉 Subscribe to Built to Win
Real talk, strategies, and tools from Stefanie.
👉 Book a Strategy Call
Ready to grow your brand or business? Let’s talk.
Connect with Stefanie Couch & Grit Blueprint
Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com
👉 About Stefanie Couch & Grit Blueprint
I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.
Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.
By Grit Blueprint Water intrusion is the number one cause of construction lawsuits, and most of it is preventable. I sit down with Mark Stewart and Jeff Martin of Fortress Building Envelope Consultants to break down why roofs, walls, and windows fail and how small mistakes turn into million-dollar problems. We talk about the subcontractor gap, skipped mock-ups, poor supervision, COVID material substitutions, and why testing before cover-up can save massive future cost. If you build, specify, distribute, or insure projects, this conversation will change how you think about risk, communication, and accountability.
Topics we covered:
• What is a building envelope, and how can it fail?
• How to prevent damage to waterproofing membranes during access and storage
• Why pre-roof meetings, protection plans, and mock-ups matter
• Who hires building envelope testing services and when to schedule them
• Practical steps to align manufacturers, subcontractors, and supervision
👉 Subscribe to Built to Win
Real talk, strategies, and tools from Stefanie.
👉 Book a Strategy Call
Ready to grow your brand or business? Let’s talk.
Connect with Stefanie Couch & Grit Blueprint
Grit Website: GritBlueprint.com
YouTube: Stefanie Couch
Instagram: @StefanieCouchOfficial
LinkedIn: Stefanie Couch
Stefanie’s Website: StefanieCouch.com
👉 About Stefanie Couch & Grit Blueprint
I'm Stefanie Couch, the founder of Grit Blueprint. I grew up in a third-generation building supply business. I've worked inside dealers, distributors, and manufacturers. I built Grit Blueprint to solve problems I saw in our industry.
Grit Blueprint is a visibility, media, and growth partner for manufacturers, distributors, dealers, service providers, and leaders in the building industry.
We help you get seen, build trust, and become unmistakable.