If you want to make your podcast more valuable for listeners — especially if you cover complex topics — this episode is for you. I sit down with Sandy Kibling, host of “Get Savvy Demystifying Healthcare,” to talk about how she simplifies the confusing world of healthcare on her show. You’ll hear practical ways to build trust with your audience, even if you’re just starting out and don’t have big download numbers. Sandy shares why storytelling matters more than statistics and how sharing guest stories can turn listeners into loyal fans. We also talk about how she books guests, her workflow from start to finish (including her favorite tools for saving time), and how she’s connecting her podcast to her business for new income streams.

Listen in to learn:

• How to find and nurture guests that will make your podcast more helpful and relatable

• Ways to use your podcast as a bridge to your business, even before you have sponsors or paid ads

• Simple strategies for workflow and automation, even if you’re not “techy”

Connect With Sandy Kibling
Website: https://advocatehealthcareconsulting.com/
LinkedIn: https://www.linkedin.com/in/sandywilliams1/

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Chapters

00:00 Introducing Sandy Kibling
01:19 What Makes Her Podcast Different
02:55 Milestones and Overcoming Podfade
04:15 Why She Started the Podcast
05:21 Bringing Real Stories Into Healthcare
07:20 The Power of Hope and Storytelling
10:54 Sandy’s Experiences in Healthcare
11:50 Caring for Aging Loved Ones
13:21 Defining Success Beyond Downloads
15:06 How Podcasting Builds Trust and Opportunity
17:20 Figuring Out the Tech and Workflow
20:24 Sandy’s Production Workflow Tools
24:20 All About AI Tools and Capsho
28:45 Finding Podcast Guests
30:57 Show Rates and Guest Follow-through
33:10 YouTube and Podcasting Choices
36:12 Recording Setups and Platform Challenges
39:06 Tying Podcast to Her Business
40:22 Building Trust for Better Conversions
42:11 Goals and Future Plans
43:56 Best Growth Methods So Far
45:17 Advice for New Podcasters
46:07 Where to Find Sandy and Her Podcast
47:06 Sandy’s Upcoming Book and Closing Remarks