Aspirant, a global management consulting and technology firm, announced the promotion of Michele Petruccelli to Vice President. She will continue her current role as Director of Aspirant’s Marketing & Innovation practice, and reports to President Mike McClaine. The company’s headquarters are in Pittsburgh.

Petruccelli joined Aspirant in January 2018, where she created and has since grown the company’s Marketing & Innovation practice. She specializes in brand strategy development and execution, consumer insight, design thinking, competitive scenario planning, and capability development. Petruccelli worked with a variety of clients across the U.S., including Novartis, Highmark, Lakeview Health, and Gateway Health.