MarketSpace Agency President and CEO Trish Parkhill steps up to the One Mic Stand to explain why the old-school agency of record (AOR) is quickly becoming extinct.

Instead of the AOR model, now, clients are building teams of agencies to handle their marketing. So one agency might do their website, another their media planning and buying, another their creative campaigns and design/content creation, another their digital marketing, another their public relations…Parkhill explains how this is beneficial to both the client and the agencies.

MarketSpace Agency is a full-service marketing agency specializing in brand strategy, communications planning, creative, digital, public relations and social media.