There are many things that can go wrong when trying to close a sale to local, state or federal government. You can think you're well-positioned to close a particular deal you've been cultivating for months, only to find out right at the end of the sales cycle (or at least what you think is the end) that you're not as far along as you thought. You may have been seeing many buying signs, but still...

We talk about these last-minute surprises, One of the Biggest Mistakes in Winning Government Contracts,  in this episode of Myths of Selling to Government hosted by Rick Wimberly. We also offer a solution. 

Hint: know more about the government client's purchasing process than your client coach does.