Transcript:

Welcome back to The smash a system podcast. I’m Nino Prodan. And then this episode I want to talk about one of the biggest mistakes I see mostly beginning entrepreneurs or beginning marketers make when they’re doing their marketing. And that is thinking that their first try is going to be the best is going to be right is going to make them the most money. And the one thing I learned about marketing is you could feel like you have the most genius idea. You could feel like you have the best perspective on something and then make an ad for and run that ad and get absolutely no traction. And although it may sound like it’s great, sometimes it just doesn’t trigger the right thing and people everything can sound great in theory, but until you test it, you really don’t know if it’s going to work and ad agencies they do a lot of research. A lot of testing before they release anything and put a lot of money behind it. So don’t think your first try or your fifth try failing is a bad thing. Look at it and see what is working and what’s not working. Keep testing different things. When I release ads, I don’t just try one, I do five. But then I take those five, I run them with different pictures. And then I run them with different lengths of text to see which ones attract the audience that we’re looking for. And that’s the other thing. It may sound good and may be catchy, and you may get a lot of attention. But sometimes the attention that you get isn’t from the people that you want. Because if you’re looking to sell something to a group of people and you attract people that don’t want to buy anything and never buy anything, then you’re wasting your money. Everything’s relative to what you’re trying to achieve. So the whole point behind this episode is Learn from your failures. Learn from your failures and use them as a way to improve. Don’t quit, move forward. Don’t bet big on something that you haven’t tested. So test fail and improve. I’m Nino Prodan. And I’ll talk to you tomorrow.