In this episode of Fintech Thought Leaders, QED's Head of Early Stage Investments Bill Cilluffo speaks with Coru CEO and QED Executive-in-Residence Fernando Gonzalez.

Tune in to learn:

[2:24] How Fernando’s entrepreneurial journey was shaped by his familial experiences and those of his father.

[7:04] The story of Fernando's first business idea -- Taking cheese from north of Mexico City and selling it to his favorite taco place.

 [10:05] How Fernando thinks about the role culture plays in determining people’s behavior and beliefs.

[11:20] The serendipitous journey from Tec de Monterrey to MicroStrategy, an enterprise software organization, to adtech company ComScore.

[15:27] The problem that is negatively impacting 87 percent of Mexicans, and how Coru can help.

[24:42] The unique perch of a CEO-EIR and the synergies between the roles that are grounded in empathy.

[29:32] Fernando’s motivation to make people feel better and how he draws energy from others. 

[31:16] The importance of work-life balance.

[35:32] Channeling tennis great Rafa Nadal to think about overcoming inertia.

[37:05] Fernando’s advice for founders. It starts with refusing to fall in love with the solution.