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One Product, One Market: The Single-Focus Advantage
Why do so many startups fail? They try to be everything to everyone, armed with a long list of features and a plan to conquer the world. But as one strategist says, "Bad strategy is a list of wishes." Good strategy is a scalpel. It's about finding one product, for one market, and winning it completely.
Welcome to "The Single-Focus Advantage." In this episode, we're building a playbook for why starting small is the most powerful way to win big. We'll break down the "beachhead" strategy from Crossing the Chasm and the "kernel" of focus from Good Strategy Bad Strategy. We'll look at case studies like Facebook (which only cared about Harvard) and PayPal (which only cared about eBay power-sellers) to see how they dominated a niche and then scaled. This isn't just about launching a product; it's about winning your first, decisive battle. Is your idea focused enough to win?
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
Welcome to "The Single-Focus Advantage." In this episode, we're building a playbook for why starting small is the most powerful way to win big. We'll break down the "beachhead" strategy from Crossing the Chasm and the "kernel" of focus from Good Strategy Bad Strategy. We'll look at case studies like Facebook (which only cared about Harvard) and PayPal (which only cared about eBay power-sellers) to see how they dominated a niche and then scaled. This isn't just about launching a product; it's about winning your first, decisive battle. Is your idea focused enough to win?
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
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By SahilWhy do so many startups fail? They try to be everything to everyone, armed with a long list of features and a plan to conquer the world. But as one strategist says, "Bad strategy is a list of wishes." Good strategy is a scalpel. It's about finding one product, for one market, and winning it completely.
Welcome to "The Single-Focus Advantage." In this episode, we're building a playbook for why starting small is the most powerful way to win big. We'll break down the "beachhead" strategy from Crossing the Chasm and the "kernel" of focus from Good Strategy Bad Strategy. We'll look at case studies like Facebook (which only cared about Harvard) and PayPal (which only cared about eBay power-sellers) to see how they dominated a niche and then scaled. This isn't just about launching a product; it's about winning your first, decisive battle. Is your idea focused enough to win?
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.
Welcome to "The Single-Focus Advantage." In this episode, we're building a playbook for why starting small is the most powerful way to win big. We'll break down the "beachhead" strategy from Crossing the Chasm and the "kernel" of focus from Good Strategy Bad Strategy. We'll look at case studies like Facebook (which only cared about Harvard) and PayPal (which only cared about eBay power-sellers) to see how they dominated a niche and then scaled. This isn't just about launching a product; it's about winning your first, decisive battle. Is your idea focused enough to win?
Become a supporter of this podcast: https://www.spreaker.com/podcast/the-unfiltered-pivot--6743504/support.