One Question, Big Results: Chris Dyer on Feedback Loops That Win
00:31 – Intro. Why Chris Dyer’s lifelong pursuit is improving the human experience at work.
01:17 – Origin story. Entrepreneur, “accidental author/speaker,” and the belief that humans are the greatest asset when work isn’t broken.
03:24 – The constraint today. Convergence of Apple‑level UX expectations + AI‑era overwhelm = buyers freeze; existing clients expect better while prospects can’t decide.
06:21 – Two jobs of a modern leader. Be the sense‑maker (simplify buying/doing) and guide people through change.
06:50 – Sell simply first. Let the customer say “yes” to mowing; upsell other services later—don’t overload the first decision.
08:54 – “Shrink the loop.” Define start to finish, empower decisions, cut approvals, and remove delays so progress actually happens.
10:26 – Pace = decisions. The speed of your decisions sets the speed of your company.
11:14 – Kill meeting bloat. Build team charters (clear hours/boundaries), meeting rules, roles, and do a quarterly meeting audit (what dies, shortens, or loses attendees).
15:13 – One truth, not 100 inboxes. Establish a single source of truth (e.g., Slack/Teams) so info is searchable and async—without after‑hours anxiety.
17:31 – The experiment mindset. 2009 culture reset → CEO becomes Chief Experiment Orchestrator. Meetings were the #1 complaint; created named meeting types with different rules.
22:19 – Why it’s worth it. After fixing culture/meetings, the company won Best Place to Work awards and landed on Inc.’s Fastest‑Growing list—then growth compounded.
24:40 – The weekly one‑question survey. Ask 1 question each week, close the loop in 5 business days, review monthly.
29:24 – The gutsy question. Quarterly: “How am I, as your CEO, getting in your way?”—and act on it.
31:22 – Why experiments work. If it helps people, they’ll adopt it; keep what works, throw away what doesn’t.
34:44 – From in‑business to on‑business. Delegate low‑joy/low‑ROI work (e.g., finance/CFO) to free your highest value.
37:49 – Growth vs. fix. Fix friction and growth follows; if you’re the rainmaker, keep selling and appoint someone to run the experiments.
39:50 – Resources & where to start. Text CHRIS to 33777 for meeting types + 25 starter survey questions; books and site.
44:33 – Close. Book recs and why clarity of purpose matters before you ask your team to row faster.
One Question, Big Results: Chris Dyer on Feedback Loops That Win
00:31 – Intro. Why Chris Dyer’s lifelong pursuit is improving the human experience at work.
01:17 – Origin story. Entrepreneur, “accidental author/speaker,” and the belief that humans are the greatest asset when work isn’t broken.
03:24 – The constraint today. Convergence of Apple‑level UX expectations + AI‑era overwhelm = buyers freeze; existing clients expect better while prospects can’t decide.
06:21 – Two jobs of a modern leader. Be the sense‑maker (simplify buying/doing) and guide people through change.
06:50 – Sell simply first. Let the customer say “yes” to mowing; upsell other services later—don’t overload the first decision.
08:54 – “Shrink the loop.” Define start to finish, empower decisions, cut approvals, and remove delays so progress actually happens.
10:26 – Pace = decisions. The speed of your decisions sets the speed of your company.
11:14 – Kill meeting bloat. Build team charters (clear hours/boundaries), meeting rules, roles, and do a quarterly meeting audit (what dies, shortens, or loses attendees).
15:13 – One truth, not 100 inboxes. Establish a single source of truth (e.g., Slack/Teams) so info is searchable and async—without after‑hours anxiety.
17:31 – The experiment mindset. 2009 culture reset → CEO becomes Chief Experiment Orchestrator. Meetings were the #1 complaint; created named meeting types with different rules.
22:19 – Why it’s worth it. After fixing culture/meetings, the company won Best Place to Work awards and landed on Inc.’s Fastest‑Growing list—then growth compounded.
24:40 – The weekly one‑question survey. Ask 1 question each week, close the loop in 5 business days, review monthly.
29:24 – The gutsy question. Quarterly: “How am I, as your CEO, getting in your way?”—and act on it.
31:22 – Why experiments work. If it helps people, they’ll adopt it; keep what works, throw away what doesn’t.
34:44 – From in‑business to on‑business. Delegate low‑joy/low‑ROI work (e.g., finance/CFO) to free your highest value.
37:49 – Growth vs. fix. Fix friction and growth follows; if you’re the rainmaker, keep selling and appoint someone to run the experiments.
39:50 – Resources & where to start. Text CHRIS to 33777 for meeting types + 25 starter survey questions; books and site.
44:33 – Close. Book recs and why clarity of purpose matters before you ask your team to row faster.