Sharing the inaugural episode of the One Question, One Minute Podcast for Time-Starved Marketing, Innovation & Insight Leaders. We kicked off the first episode with Oksana Sobol, Head of Insights at The Clorox Company and more importantly one of the most beautiful human beings I know. Here are her thoughts on why CEOs and CMOs are pushing their entire organizations - marketing, R&D, sales to spend more time with consumers.