Lead with a Story Podcast

One Question That Led to an Innovation Breakthrough for Procter & Gamble and Can Do the Same for You


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TIDE HAS BEEN the number one selling brand of laundry detergent in the United States since soon after its introduction in 1946. The main reason for that is that the chemists and engineers at Procter & Gamble are committed to improving the cleaning formula year after year. In the late 1990s, one of the improvements [read more]
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Lead with a Story PodcastBy Paul Smith

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