In this episode, we dive into a powerful conversation with Cliff Dinwiddie and Lorenzo Clark of Kinetic about building true sales and marketing alignment that drives revenue growth. These two executives demonstrate how seamless integration between teams creates measurable business results through data-driven collaboration, customer-first messaging and innovative AI applications.

Key Takeaways:

00:00 Introduction.

03:16 Seamless integration drives sales marketing alignment success.

07:54 Focus on selling service, not vanity metrics.

11:36 People buy value and solutions, not products.

15:24 Direct customer feedback improves solutions.

26:21 AI tests technology and helps us extract the insights to inform our decisions.

28:48 AI analyzes door conversations for sales optimization.

32:51 Daily communication builds trust and a respectful culture.

34:06 Alignment results are visible through technology and messaging.

46:39 “The Mamba Mentality” principles help transition from sports to professional success.

Resources Mentioned:

Kinetic website

https://business.windstream.com/

“The Mamba Mentality: How I Play” by Kobe Bryant

https://www.amazon.com/Mamba-Mentality-How-Play/dp/0374201234

Kevin Carroll

https://www.linkedin.com/in/kevincarrollkatalyst/

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#Sales #Marketing #Leadership #Podcast #AI #CustomerExperience