Scott Adams is the brilliant creator of Dilbert. Besides his work on the painfully true comic strip, he's written a lot about persuasion.

One of the concepts he talks about quite a bit is the observation that two different people can watch the exact same thing at the same time and draw opposite conclusions. 

One screen playing two movies.

Here's how that applies to your marketing and storytelling.

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https://www.AndyBoenau.com