You've probably heard us use the term "integrated content marketing" a few times over the past 65 episodes.

"Alright, enough of the marketing speak," you may have thought. What the heck is that and what does it mean?

In today's episode, we're talking about how simple it is to connect your platforms together (i.e. to integrate your content marketing), why that makes a difference in long-term decision-making for your audience, and ONE simple step you can take today to start making that connection happen.

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