Setting your marketing up to succeed is one of the most important things that you can do when you’re deciding to create a campaign. When most business owners start marketing they talk about their product or service, and the features of that product or service. What does ends up doing is creating a commoditized product that is done competing with everything else out there. The goal of your marketing should be to differentiate yourself as a solution that’s going to solve a major problem for your client. Talking about their problems rather than your solution will help them to feel like you Understand their problem. No matter what your product or service is, people feel like their problem is unique and that nobody else is experiencing it. One of the biggest question is, will this work for me because everybody thinks they have a unique set of challenges. In today’s podcast episode I shared with you how to overcome that.