As United Baristas grows, coffee people and businesses use our services in increasingly different ways. We've had to create ways to segment coffee businesses to identify their needs and serve them better. Using them can help you too.

Originally published in our Insights newsletter, we're releasing this Audio Article version as some of our forthcoming articles build upon these concepts.

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And if you want to see some of the shops talked about in this article, visit https://unitedbaristas.com/articles/insights/2022/03/one-size-doesnt-fit-all/

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