Covid-19 related restrictions are forcing many businesses owners to contemplate raising prices, yet doing so can hurt sales. Better options, says Bobby Tarnowski, are to create new types of product or service offerings, provide financing to those who cannot afford to pay for things outright, and try new and unique ways of marketing. Such constructive problem solving makes sense given he's a math enthusiast who owns a 10-location, 65-employee Mathnasium franchise in the Twin Cities. Tarnowski shares these ideas and more during this week’s One Take CEO Interviews. [One of his creative ways of marketing is to ask business leaders to present to Mathnasium students fun examples of how they and their companies use math every day. If you have such an example to share, contact him at 763-269-6966.]

One Take CEO Interviews are objective, unscripted, unedited discussions on how Minnesota CEOs are leading during the Covid-19 pandemic and its unprecedented impact on their operations, and the economy. They are produced by Dale Kurschner, a former award winning business journalist who today serves as a strategic planning, crisis management and PR/marketing consultant with Platinum Group, Minnesota's most experienced advisory group helping business owners and leaders with extreme challenges including financial turnarounds.