In previous podcasts we have talked about the importance of authority in SEO. Google ranks, to a certain extent, according to how authoritative you are as a voice and as an organisation within your niche. But Google also judges rankings based on context. Put bluntly, it’s no good just being authoritative, you also have to make it very clear what field you are authoritative in.

In this episode of Internet Marketing for Humans, we discuss how to show Google just how authoritative you are and how to make it clear to Google the context and niche you should rank for.