Look at another way to get your ideal targets attention via the mail.

https://www.youtube.com/watch?v=HVi9yHRGmU8

Transcription

One way to reach a specific person.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I wanted to talk a little bit about how you would go about reaching a specific person, I was having a conversation with some fellows that are getting that they're really scaling up a new business, and we were having a really lively conversation.

It occurred to me, one of the ways that they'd be able to reach people, once they know who it is that they're looking to reach would be direct mail.

I've talked a lot about direct mail here. It's not sexy. It's not appealing to most people, but direct mail is absolutely something that is very useful nowadays, but only if you do it the right way.

If you have a very specific idea about who you're trying to reach and what you're wanting them to do. So I'm going to I'll give you a scenario if there's someone's attention you're looking to reach and let's say this person is the head of a business, how would you get to them, because most of the time, they're not going to be the ones looking through their mail.

Let's say they want a small business but if they're in a larger business, they're going to have someone else's sifting through their mail, taking out all the junk mail, getting all of the stuff that matters.

That would be pertinent and then putting that in front of you and taking it out of the envelopes and everything else. So how do you get past this person who is oftentimes referred to in any form of sales as the gatekeeper is what they call the gatekeeper?

It's usually an assistant or someone somebody specifically in the office that is set to block out salespeople and other people from reaching the principal in charge.

So how would you go about reaching somebody?

First off, before you do anything, you have to know really who it is you're looking to reach and why and what it is you're wanting them to do.

So in other words, you gotta have a really clear cut, offer something that's centered around them something that they would pay attention to, and would matter to them.

Not just, Hey, I got something you want to buy, you know, it's got to be something that's very central to that person, and something that they would could possibly be looking for.

Then once you have that, once you got all that worked out, and you know exactly what you would say to them, if you only had a few seconds of their attention or less.

What do you go about doing that?

Well, what you do is you craft a very simple, straightforward letter to them. And there's a bunch of different ways, I'm not gonna go into how you would lay out the letter and everything else that's dependent on this scenario.

I'm not going to talk about the different examples of that here. But here's a good simple straightforward way for you to go about doing it.

What you do is you craft a letter, you make sure it's personalized, you make sure it's directly to them. And then you send it via usually a FedEx envelope.

In the best-case scenario, you do like a, like an overnight FedEx, you get that to them. That is one of those things that someone had to pay extra for it because they're making it important to put it in this very clear-cut envelope.

It's guaranteed to get opened. Okay,