Sound engineering will make a product more robust, while sound marketing will give it more reach. But what are the benchmarks for a successful marketing platform in automotive? While it's common knowledge that social media is essential, what about graphic design and written content?

Katelyn Magney, founder of Magney Creative, has developed a "One Woman Show" for companies looking to overhaul their marketing and communications strategy. As the MarCom Director for VSI Labs, Katelyn oversaw the promotion of successful ADAS-focused programs, like the Automated Drive Series and Destination ACM. She brings her experience to the table to help us understand why marketing for automotive companies, especially after COVID, is more important than ever. 

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