Nilesh Balakrishnan of Waterbridge Ventures chats with Manish Shara and Yash Desai - the founders of OneCode. OneCode is a hyperlocal network of direct sellers for digital-first brands. Through their unique phygital approach, OneCode is building a demand funnel for brands by acting as a bridge for end-consumers that need physical touch points and in-person interactions before buying a product or service.

They dive deep into Manish's and Yash's journeys; the series of experiences and events that led to them to building OneCode.

Sections -

Backgrounds: (1:15)

Dineout : Journey (8:59)

OneCode : The Genesis (11:20)

Leaving DineOut (14:15)

Family Reactions (16:06)

Raging Pandemic (20:48)

Offline distribution in an online world (29:46)

Bharat Market Drivers (31:50)

Tech Levers at OneCode (34:38)

Culture at OneCode (38:33)

Running India's Largest sales team (42:38)

A day in the life at OneCode (46:21)

OneCode : The name (49:20)

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