Premium smartphone maker OnePlus opened an experience store in Coimbatore.

The company is aiming to open 100 experience stores across 50 cities in India by 2020, a company official has said.

Bala, here to open its first experience store on Saturday, said the new store launch was in line with the company's increased focus on expanding its offline footprint across India.

In an earlier conversation with YourStory, Vikas Agarwal, General Manager, India, OnePlus, said, "India is a unique and must-win opportunity for us.

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