Enrique Dans's Medium article discusses the merger of Omnicom and Interpublic, creating the world's largest advertising agency. This merger, fueled by AI and data aggregation, intensifies privacy violations through hyper-targeted advertising.

Dans argues this represents a dystopian escalation of existing practices, urging readers to utilize ad blockers and other privacy tools to combat this trend. He believes this signifies a return to less invasive advertising practices is necessary.

The article generated significant reader discussion regarding potential solutions to this issue.

This article is also available in English on my Medium page, «Online advertising: just when you thought it couldn’t get any worse«