Miles Mercer explores the livestream commerce revolution, where U.S. sales hit $50 billion in 2023 and are projected to reach $68 billion by 2026. The episode examines how platforms like TikTok Live and Whatnot are transforming online selling from static listings into real-time, relationship-driven experiences—and why this gold rush is still in its opening act.

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This content was created in partnership and with the help of Artificial Intelligence AI.